Full pipeline walkthrough

From pitch deck
to operating model.

A complete operating model slice for a premium pizza delivery startup — generated from a two-page pitch deck in a single Claude Cowork session using the PlausibleBA skills library.

The input

The business description

This is the only input provided to the skills — a two-page startup pitch. No capability framework knowledge required. No prior architecture work. Just paste and run.

Pasted into Cowork
Draft Pitch: Dough-To-Door Pizzeria

Page 1: The Vision & The Problem
Company Name: Dough-To-Door Pizzeria
Tagline: "Farm-to-table speed, neighborhood soul."

The Problem: Current delivery options in the [Target Neighborhood] are either
low-quality fast food or high-end sit-down restaurants with 60+ minute wait
times. There is a "quality gap" for busy families and professionals who want
premium, organic ingredients delivered fast.

The Solution: A Fast-Casual Hybrid Model that combines artisanal wood-fired
quality with a tech-driven delivery engine. We use locally sourced, organic
ingredients and a proprietary "Dough-Sync" logistics app to ensure every pizza
is delivered within 25 minutes of being pulled from the oven.

Target Market: Young professionals and families (ages 25-45) in high-density
urban areas. Local market opportunity: $1.2M in annual revenue.

Page 2: The Strategy & The Ask
Traction: 3-month pop-up pilot. $15,000 in revenue. 4.8-star average rating.
Team: Head Chef (10 years Michelin-rated kitchens) + CTO (logistics software).
Financials: Break-even in 10 months. Year 2 target: $540,000/year.
The Ask: $250,000 seed — equipment (30%), ghost kitchen lease (40%), marketing
and app launch (30%).

Revenue streams: Direct sales 40% · Branded app delivery 50% · Meal kits 10%
Cost structure: Ghost-kitchen hybrid. Organic COGS 14%. Tech-driven ops.
Customer acquisition: Hyper-local social media, community events, Dough-Points
loyalty programme.

Artefact 1 · /capability-map
Capability Map
8 business areas · 17 domains · 51 capabilities
Dough-To-Door — Operating Capabilities
8 business areas · 17 domains · 51 capabilities
Execution
Governance
Click any L3 tile to inspect

Click any L3 capability tile to inspect it.


Artefact 2 · /concept-model
Concept Model
Capsicum Triad · 3 parties · 10 resources · 6 records
Dough-To-Door — Business Object Taxonomy
Capsicum Triad classification · 3 parties · 10 resources · 6 records
Graph
Table
Party
Resource
Record
Click any node for details

Select a concept node to see its definition and lifecycle states.


Artefact 3 · /value-stream
Value Stream
Customer Order Experience · 6 stages · Ecosystem zone

All three artefacts combined
Unified Bundle
Capability map + Concept model + Value stream in a single JSON file
Take it further
Turn this into an interactive workshopping canvas
Download the unified bundle and import it into the Value Cognition Canvas (VCC) to add friction analysis, solution mapping, throughput projections, and governance controls. Run your first facilitated workshop in minutes.
How this was made

One session. Three slash commands.

The entire operating model above was generated in a single Claude Cowork session. The only input was the pitch deck text above — no prior architecture knowledge, no reference models, no configuration.

/capability-map → 8 areas, 17 domains, 51 capabilities · treemap rendered
/concept-model  → 19 objects classified · cross-validated against capability map
/value-stream   → 6 stages · outcome chain · PPIT breakdown · JSON bundle

Each skill guided the session through structured elicitation with two validation checkpoints before rendering. The outputs are BIZBOK-grounded, MECE-validated, and schema-validated for VCC import.

Install the skills and try it yourself →

Try it on your own domain

Paste any business description into a fresh Cowork task. Three slash commands. Your own operating model.

Install free in Cowork → Upload a bundle to the canvas